CMAX prides itself on the brand and reputation it has built throughout the collections and recovery industry. CMAX has developed a consistent reputation of assisting our customers with the highest degree of professionalism and customer service in the collections and recovery industry. Although CMAX is primarily a technology company, they understand that it is the people behind our technologies that make CMAX a success.

Marketing to Collection Agencies

When CMAX first began, the goal of the marketing was to get the attention of collection agencies and introduce them to the benefits of working within the CreditMax collection network. CreditMax generates above average liquidation rates and offers collectors above average compensation through the use of our collections and account placement technologies. The first CreditMax mascot Maxine, was created to get the attention of agency owners and their top collectors. Although Maxine’s reign at CreditMax was short, she accomplished her goal and generated interest in the collections programs being offered by CreditMax. Overall, Maxine was a huge success.

Once the agency network was constructed and the debt placed with our agencies for collection, CreditMax’s marketing team then shifted its focus on the sales strategy for their assets at the end of their collection cycle.

Building the Debt Buyer Network

Building the country’s largest debt buyer network from the ground up is no easy task. CreditMax created a new character to help with the promotion of the Debt Sales System, Buzz the Buzzard, who was created to get the attention of the debt resale marketplace by illustrating the benefits of DSS through different pictorial descriptions. The benefits illustrated with Buzz were related to individual account sales and other benefits users experience when using the online debt exchange.

The first appearance of Buzz the Buzzard was a great success. Most collection attorneys found the character to be charming and humorous. Ultimately the purpose of this advertisement was to illustrate that purchasing debt on an individual account level offers flexibility and customization when making debt purchases. At the time it was introduced, the Debt Sales System was a new concept in the collections industry. Buzz was the mascot for CreditMax up until the national launch of DSS in May of 2006. Buzz was instrumental in the marketing blitz preceding the national launch of the Debt Sales System appearing on postcards and posters, in magazine ads, and more.

After the national DSS launch, the marketing at CreditMax changed dramatically. Once the attention of debt buyers had been directed toward DSS, the marketing team at CreditMax decided to create a new brand for their products and services. This new branding format included a black background on all pages with multicolor lettering across the ads.  The new campaign created some key branding characteristics that have been instrumental in CreditMax marketing and advertising campaigns since 2006. The black background was used for all print advertising and has even branched into their marketing emails, postcards, online advertisements and almost every other marketing communication.

In 2006 and 2007 CreditMax accompanied their print advertising in Collections & Credit Risk Magazine (CCRM) with a sticker on the cover of every issue pointing readers directly to our print advertisements throughout the magazine. During 2006 and 2007 CreditMax ran up to 15 page advertising campaigns each month. With the largest campaigns and sticker on the front cover, many people have asked for a copy of the “CreditMax Magazine”.

The rainbow advertisements have offered CreditMax certain flexibility in our marketing campaigns. Under the premise of the rainbow ads we have created “sub-campaigns” allowing us to focus the message on debt buyers, debt sellers or to offer data, statistics or records set by CMAX NDSE each month.

Re-branding to CMAX

At the end of 2007 the CreditMax marketing team decided to once again re-brand the organization as the product position of CreditMax was changing in the minds of consumers from a technology company to an online debt trading exchange. The name CreditMax was shortened to CMAX and the Debt Sales System or DSS was re-branded as NDSE.